Already in business for more than one hundred and seventy years, the Martin Guitar Company sells acoustic guitars that are considered among the best musical instruments in the world. The company has continuously managed to thrive in the ever-changing music industry. From the creations of C. F. Martin, Sr. of the 1830's to the latest developments introduced by C. F. Martin IV, the family-run business has achieved remarkable feats, reflecting six generations of guitar making. C. F. Martin is definitely an indisputable leader in the music industry.

Shortly before the turn of 1800, an American success story began in Germany. In a small town, a child was born into the Martin family of wood workers. The family had traditionally made furniture and cabinets. Young Christian joined the trade, but discovered a passion for creating musical instruments. While still a fresh faced teen, the young man would move to the city and start training with Johann Stauffer, one of the best known guitar manufacturers of the era.

Accepted business practices in the early days of making a Martin guitar were far removed from today's methods and reflected a simpler society. Barter was common in the retail trade. C. F. Martin's personal records contain numerous entries of trading musical merchandise for everything from a case of wine to children's clothing. New York City's teeming Lower East Side was a harsh environment that was a world apart from the pastoral Saxony where Martin and his family grew up.

In the ensuing years, the company experienced several exciting commercial and technological breakthroughs. Historical records show C.F. Martin and company selling guitars through high profile retailers in New York City, and through other busy ports of call. Additionally, guitars showed up along many cities serviced by waterways, as this was prior to the railroads crossing the continent.

Martin's shipping records made frequent mention of sales in Boston, Albany, Philadelphia, Richmond, Petersburg, Nashville, Pittsburgh, St. Louis, and New Orleans. Business in the period was obviously satisfactory, for in an advertisement in 1850 the company declared, "C. F. Martin Guitar Maker, respectfully informs the musical public generally that the great favor bestowed upon him has induced him to enlarge his factory, in order to supply the increasing demand for his instruments."

Martin's steadfast adherence to high standards of musical excellence, mixed with experienced management, has largely accounted for the company's remarkable longevity. Marketing methods and product mix have changed at Martin Guitar over the years, but the company attitude towards guitar building has never varied. Frank Henry Martin explained to potential customers, "A good guitar cannot be built for the price of a poor one, but who regrets the extra cost for a good guitar?" Almost eighty years have passed since Frank Henry Martin authored this statement of policy, but it still is an accurate expression of Martin's ongoing commitment to quality.

The Guitar Center showcases dozens of Martin Guitars as well as and hundreds of other acoustic guitars. New musical instruments added every day.